So Pure 2018 Color Collections

Keune So Pure Natural Balance Color is exactly what it says: a pure range of ammonia-free colors with a unique, nourishing, coconut-based formula enriched with argan oil and phytokeratin. A nice bonus: the wonderful natural fragrances of jasmine and sandalwood. 

Meet Keune’s new So Pure Color Collections: Luminous Pearl and Cover Plus. 


Luminous Pearl

It’s the trend that’s here to stay: cool pearlescent shades. Imagine the inside of a seashell. When you take a closer look, you‘ll find all kinds of pearly shades – a dash of purple, a touch of gold, or maybe even a hint of honey. Luminous Pearl features three iridescent, soft blonde shades: 8.23 Light Pearl Golden Blonde; 9.25 Very Light Pearl Mahogany Blonde; 9.72 Very Light Violet Pearl Blonde.


Cover Plus

Cover Plus is a new range within So Pure Color to achieve extra grey coverage. It provides a natural, glossy look that can be worn with pride. A range of beautiful, natural-looking shades that includes 4.00CP Medium Brown, 6.00CP Dark Blonde, and 8.00CP Light Blonde.