So Pure Color Blonde

5 new shades

Blonde shades are hot! So Pure is launching new So Pure Color Blonde Shades; a set of new beautiful blonde shades, which can be used perfectly on natural and colored hair.


So Pure introduces  a set of 5 new beautiful Blonde Shades, which can be used perfectly on natural and colored hair. The new So Pure Color Blonde shades include both warm and cool shades.

The shades are 100% ammonia and parabens free and enriched with phytokeratin. The coconut base rebuilds the natural hair structure from within and protects the hair during the color treatment. The result is strong, healthy and shiny blonde hair with a long lasting color.

With the introduction of the new Blonde shades, the So Pure Color program is now even more complete with a full range of 40 shades to perfectly color the hair.

Professional stylists know that creating beautiful hair color is just the beginning. You also need to protect the intensity and shine you have achieved with So Pure Color.  The secret behind the long-lasting So Pure Colors is fourfold. 


  1. PURE
    As So Pure Color is free from ammonia and parabens and contains certified organic essential oils, So Pure Color is mild for hair and does not stain the scalp.

    So Pure Color is enriched with phytokeratin and coconut base to rebuild the hair structure from within and to provide extra conditioning for the hair. The certified organic Argan oil contains vitamin A and E to add moisture.

    In development of So Pure Color, no concessions were made on quality. The ammonia free coloring lifts up to three levels, on natural hair, and coloring up to 100%. As a result the hair coloring will be long lasting. In application, So Pure Color is easy to mix, with a 1:1 mixing ratio.

    So Pure Color is part of the So Pure philosophy and offers an aromatic experience to indulge and relax. The essential oils from Jasmine and Sandalwood diffuse a pleasurable aromatic experience.