Meet Ilham Mestour
Blonde shades are hot! So Pure is launching new So Pure Color Blonde Shades; a set of new beautiful blonde shades, which can be used perfectly on natural and colored hair.
Daring to be yourself. That is what Blend stands for. Feel free and create your own style. Get inspired by the Blend festival video and watch the 10 new Blend looks.
Each year - in spring and autumn - we present you two new trend collections. Our goal is to inspire hairdressers with the latest trends in styling, coloring and cutting. This Spring, we present you Tactile Rituals. Watch and get inspired.