For voluptuous volume.

We're expanding our So Pure range! Meet So Pure Volumizing Shampoo and Volumizing Conditioning Foam.


A plumping, body-building treatment for fine and lackluster hair, resulting in voluptuous volume. Traditional conditioners tend to weigh the hair down, undoing any volumizing effects the shampoo gives. That's why the So Pure Volumizing Conditioning Foam has a unique, ultra-light frothy formula. The conditioner nourishes without adding weight. After use, hair is full and voluminous yet feels feather-light.

So Pure Volumizing is enriched with natural active ingredients, argan oil and provitamin B5, that hydrate, thicken and nourish the hair structure. Both products contain lemon and palmarosa essential oils for a pleasant, natural fragrance.

  • Vegan-friendly 
  • Sulfate-* and paraben-free 

*Shampoo only